kroonenberg.
Singapore International Festival of the Arts.
As a Marketing Intern for Arts House Group’s Singapore International Festival of Arts (SIFA), I supported festival-wide promotional efforts by creating digital content, coordinating marketing materials, and assisting with audience outreach across multiple platforms. My work contributed to strengthening SIFA’s public visibility and enhancing engagement with diverse arts audiences through clear communication, consistent branding, and strategic digital support.
May 2025 - Aug 2025
Singapore International Festival of Arts (SIFA)
Marketing Internship
During my internship with Arts House Group (AHG), I supported the marketing team in promoting key Singapore International Festival of Arts (SIFA) programmes under the 2025 theme More Than Ever. I created social media assets for Instagram and TikTok, producing short-form videos, artist features, behind-the-scenes content, and audience-facing promotional posts to build anticipation and drive turnout across SIFA’s diverse events.
Roles and Responsibilities:
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Created and edited Instagram and TikTok content including motion graphics, reels, performance teasers, and on-site video footage.
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Supported marketing campaigns for key SIFA 2025 productions across theatre, dance, music, film, and experimental formats.
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Developed storytelling-focused assets such as artist spotlights, rehearsal previews, and festival atmosphere videos.
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Assisted with caption writing, visual branding alignment, and scheduling across social platforms.
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Participated in on-ground marketing tasks including live posting and real-time content capture during festival events.
Impact:
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Strengthened the digital presence of SIFA 2025 through consistent, platform-specific visual communication.
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Helped expand festival reach among younger and first-time audiences via short-form video content optimised for TikTok and Instagram.
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Enhanced public visibility of headline artists, emerging creators, and Festival House events within Singapore’s arts ecosystem.
 |  The workshop outside of Victoria Theatre for the Little SIFA program. |
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 Installation work at Little SIFA, The House Between the Winds. |  The Arts House Group Marketing team! |
 |  Banner displaying the panels taking part of Prism 48. |